To address these evolving trends, the Tourism Innovation Summit 2023 (TIS2023) in Seville, Spain, from October 18 to 20, will feature a special agenda for Chief Marketing Officers (CMOs). Renowned experts in tourism marketing will provide insights into technology usage, the advancement of hyper-personalization, and strategies to reach diverse customer segments.
José Luis Avila, CCO of Kampaoh, Markus Mueller, Managing Director of GauVendi, and Saverio Francesco Bertolucci, Commercial Assistant of VDB Luxury Properties, will explore data-driven strategies for optimizing personalization and enhancing guest experiences.
The role of artificial intelligence in marketing will be a key theme, with Christo Kaftandjiev Nikolov, PhD, presenting successful AI use cases demonstrating its impact in the industry. Over 70% of travelers would trust AI-driven recommendations for accommodations, transportation, and events, according to Amadeus and Northstar data.
Experiential tourism is gaining momentum, with travelers seeking more purposeful journeys. Sara Sánchez, CEO of Rusticae, Diego Calvo, CEO of Concept Hotel Group, and Bruno Hallé, Co-Director of Hospitality Spain at Cushman & Wakefield, will discuss the trends and experiences shaping the future of travel.
The influence of series and movies on travel decisions is also examined, with Olivia Fernández, Founder and CEO of Olivia: Beyond the Talent, together with industry experts, discussing how tourism companies can leverage the popularity of filming locations.
The agenda will also delve into creating differentiated marketing strategies for various platforms and explore new advertising trends in the travel industry, emphasizing inspiration and customer engagement.
TIS2023 will include the Sergestur Awards, recognizing the top 40 technology companies in Spain’s tourism sector.
The summit will provide a platform for over 200 companies to showcase their latest developments in tourism technology, leveraging AI, Cloud, Augmented Reality, and more to boost competitiveness and enhance tourism experiences.
This event is a unique opportunity to navigate the dynamic landscape of tourism marketing, personalization, and experiential travel in a digitalized world.
