Titled “Not Invited,” the campaign draws a metaphorical line in the sand for businesses. While everyone is invited to Las Vegas, the characteristics that hold back innovation and visionary thinking are not.
Featuring playful •un-invitations” and calls to plan something sensational, the campaign includes two ads, digital banners, and a radio spot. The two 30-second ads, titled •Not Invited” and “Offsite,” were shot at locations across the Las Vegas Strip, highlighting the diversity and excitement Of the destination.
•This campaign captures how the unique energy of Las Vegas acts as the catalyst that drives innovation, change and engagement, ” said Lisa Messina, Chief Sales Officer for the LVCVA “We regularly hear from leaders, planners and attendees that the opportunities to connect and inspire through the shared experiences that only Vegas can provide continues to drive their business forward and ultimately affects the bottom line.”
Las Vegas is a global meetings capital hosting some of the world’s biggest trade shows and large-scale meetings for industry leaders—welcoming nearly 5 million meeting attendees in 2022 alone. The destination continues to offer the business audience a selection Of accommodations, entertainment and meetings space that is vast, varied and constantly evolving.
Tags: “Not Invited,” campaign, Las Vegas, Lisa Messina, LVCVA
