It is extending funds from its Princess Local Partnerships program to Dunedin-based Nature Wonders.
This organisation helps protect wildlife.
The new partnership will support building habitat for an emerging Blue Penguin colony in Otago.
It will also help preservation of the last major yellow-eye penguin colony on the mainland.
Princess Cruises SVP Asia Pacific, UK + Europe, Stuart Allison, said: “This expanded partnership will further support community-based conservation efforts in NZ.
It will play a pivotal role in the protection of these treasured species for generations to come.”
Launched in 2019, the Princess Local Partnerships program is funded by guest donations and also supports Bay Bush Action in the Bay of Islands
Princess has been taking guests to Natures Wonders for over 20 years.
“Our guests will be able to directly contribute to conservation efforts in the Otago region as well as see the results of their donations,” Allison added.
Princess Cruises will return to New Zealand with four ships for the summer cruise season commencing with Coral Princess in Auckland on 16 September.
Royal Princess will make her maiden visit to New Zealand, with her first call in Tauranga on 18 October.
Majestic Princess returns to Auckland on 30 October while Grand Princess will also make a number of calls to New Zealand.
“Perry Reid, owner of Natures Wonders, said, “We are thrilled to be formalising a partnership with Princess Cruises after so many years of introducing Princess guests to the wildlife here.”