The campaign encourages travellers who have previously visited to share their favourite Australian adventures on social media.
They can win one of three working holiday packages with youth travel specialist Gap 360.
Designed to showcase the lifestyle for those who live and work in Australia, the #HumblestBrag competition on Instagram goes live on 11 August through 1 September 2023.
It is also open to those who have not yet visited.
It is supported by travel content creators who have already undertaken a working holiday to Australia.
It is part of a wider campaign to drive awareness of the recently announced changes to the Working Holiday visa.
The upper age limit for the working holiday for UK passport holders increased to 35 years old.
Sally Cope, Tourism Australia’s Regional GM for UK & Northern Europe said: “The age bracket increase provides over 16 million young Brits with the chance to head to Australia for up to three years.”
The #HumblestBrag competition is the opportunity for a lucky few to begin their working holiday to Australia in style.”
The Ultimate Working Holiday To Australia prize package includes:
Flights from London to Sydney for two
2x 7-day Working Holiday Packages in Sydney: Accommodation and activities, plus an overnight beach stay in Port Stephens
2x East Coast Tours from Sydney to Cairns: five-week trip stopping at Byron Bay, Surfers Paradise, and Cairns along with adventures to K’gari, the Whitsundays, and the Great Barrier Reef
2x Working Holiday Visas
Two runner-up prizes are also available which includes a Working Holiday Starter Package.
Jane McLellan, Gap 360 Sales Director said: “We are thrilled to be part of this campaign.”
“The packages we’ve curated will give the perfect introduction to life in Australia.”
Tags: Humblest Brag’ campaign, Sally Cope, Tourism Australia
