Busiest month ever for PLAY. Load Factor hits 91.1% with over 191 thousand passengers flown

PLAY carried 191,577 passengers in July, which is a new record in the airline ‘s history. The number of passengers in July is 19% higher compared to June when PLAY carried 160,979 passengers, which was also a record month for the airline. PLAY not only broke its record for number of passengers in July but also the record for load factor which was 91.1% in July, making it the biggest month in the history of PLAY. The airline provided an on-time performance of 80.2% which is more than acceptable in the busiest month of the year in aviation. 

Of all passengers flying with PLAY in July 2023, 26.8% were departing from Iceland, 32.1% were traveling to Iceland, and 41.1% were connecting passengers (VIA). 

This record month of July saw strong demand in PLAY´s markets in North America with yields significantly higher than last year. PLAY´s North American destinations performed very well, with a load factor well over 90%. This strong demand from our North American markets is also evident for the  coming months. In our European markets, Copenhagen, London, Paris and the leisure destinations performed well in July with a load factor of over 90%.  

PLAY has been gaining higher market share in Iceland as both awareness and trust from the Icelandic public increases. In June 2023, 54% of all Icelanders who traveled from Iceland chose PLAY. This is a clear sign that PLAY is fast becoming the number 1 choice of the Icelandic public. 

In July 2022, PLAY flew 109,937 passengers, which means July 2023 sees a 74% growth in passenger numbers from the same month last year. The July load factor also significantly improved from last year, from 87.9% in 2022 to 91.1% in 2023. 

Since spring 2023, PLAY has added and/or relaunched 20 new destinations to its network. 

Tags: PLAY, airline