The new partnership will allow both companies to grow tourism outside the high season months and highlight popular local winter events, such as Christmas markets, LiLu and the Carnival.
This partnership amalgamates the international reach of Kuoni Tumlare and the understanding of the local landscape from within the Lucerne Tourism Ltd. organisation. This partnership will help to raise awareness of the city as Switzerland’s musical city, and the perfect destination for all seasons.
Kuoni Tumlare has over 100 years of experience in destination management. Its global footprint, unrivalled local destination knowledge and rich expertise sets the company apart. Lucerne Tourism Ltd, is the competence centre for the positioning, market development, public relations and guest care of numerous partners delivering first-class services for the Lucerne – Lake Lucerne Region. Both companies focus strongly on sustainability through CSR initiatives and as part of Swisstainability.
Marco Russi, COO, Kuoni Tumlare MICE & Destination Offices Europe commented: “With this partnership, we want to develop Lucerne as a full-year travel destination. Our focus will be on finding the right business segment, that has an active interest in visiting the beautiful region of Lucerne in a sustainable way.”
Marcel Perren, CEO, Lucerne Tourism Ltd: “Strengthening the winter season in the global market portfolio is enormously important for Lucerne Tourism. To complement our broad marketing activities, we are delighted Kuoni Tumlare will be able to put our diverse winter highlights such as the picturesque Christmas markets, the increasingly popular Light Festival Lucerne (LiLu) and the traditional and unique Lucerne Carnival as well as the various renowned musical events on display. The goal of increasing the occupancy rate in winter among our partners can be intensified in this way.”
Tags: Kuoni Tumlare, Marco Russi, Lake Lucerne Region, Marcel Perren, Lucerne Tourism Board, Lucerne Tourism Ltd
