Amsa Hospitality
signs strategic partnership with Accor to bring 18 hotels to Saudi Arabia by
2032
PROJECTS TO INCLUDE PREMIUM, midscale, and economy brands across key destinations
Dubai, United Arab Emirates, May 2, 2023
- Accor,
a world-leading hospitality group, has signed a master development agreement with
Amsa
Hospitality, the Saudi startup company redefining
Arabian hospitality in both local and international markets, to develop and
franchise 18 hotels across second-tier cities within Saudi Arabia over the next
ten years.
The agreement will see Amsa Hospitality, the
Hallmark of Arabian Hospitality, develop a range of Accor’s economy and
midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel,
Novotel Living, and the recently launched Handwritten Collection, while also
acting as the third-party operator by leasing and franchising the assets.
photo-caption-1
Speaking at a press
conference today (Tuesday, 2nd May) at Arabian Travel Market, Mohammad
Alathel, Amsa Hospitality's Chief Executive Officer, said: "Amsa
Hospitality is committed to the Kingdom of Saudi Arabia's Vision 2030 success,
a vision that set the path for our development locally, regionally and
globally.
“As such, we are
attached to the Kingdom's ambitious plan for the development of the country's second-tier
cities. Such an enterprising strategy must be accompanied by quality
hospitality, offering the best international standards.
“Committed as we
are, we believe that Accor is the finest hospitality company to deliver the
high level of guaranteed quality we are looking for, together with their wide
choice of brands, giving us the ability to propose the optimum hospitality regarding
each city environment.
“This long-term
partnership between Amsa Hospitality and Accor will bring first-rate modern hospitality
- a know-how Accor is renowned for - together with Amsa Hospitality's
commitment to bringing centuries-old Arabian traditions of welcoming and
generosity to today's world, true to our 'Hallmark of Arabian Hospitality'
motto."
As part of the agreement,
Amsa Hospitality will be responsible for hotels in several cities in Saudi
Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, amongst others.
Each hotel brand will cater to a different target audience. These include the
ibis Styles brand, which focuses on value-conscious business and leisure
travellers, with each hotel having a unique and inspired design theme.
photo-caption-3
The
mid-range Mercure is inspired by the local surroundings, celebrating local
people and authentic local cuisine, while the Novotel brand has been designed
to offer all travellers the opportunity to relax and unwind. Handwritten
Collection will provide intimate and stylish hotels with individual
personalities.
Duncan
O’Rourke, CEO, MEA & Asia Pacific – Premium, Midscale & Economy
Division, Accor,
said: “Our strategic partnership with Amsa Hospitality marks a significant
milestone in our development strategy for Saudi Arabia, a burgeoning
hospitality sector which offers a host of opportunities to leverage our
portfolio of hospitality brands.
“Securing a long-term relationship with
Amsa Hospitality underscores our commitment to supporting the Kingdom’s tourism
goals while maintaining the focus on the Arabian traditions and Arab culture that
Amsa Hospitality is focused on delivering.”
Amsa
Hospitality is participating at Arabian Travel Market from 1 – 4 May at the
Dubai World Trade Centre and can be found at stand HC0160.
Photo
caption 1, L-R:
Denis Sorin, President of
Hospitality, Amsa Hospitality; Mohammad Alathel, Chief Executive Officer, Amsa
Hospitality; Duncan
O’Rourke, CEO, Middle East, Africa & Asia Pacific for premium, midscale and
economy division, Accor; and Paul Stevens, COO, Middle East, Africa &
Turkey for premium, midscale and economy division, Accor.
Photo
caption 2 & 3,
L-R: Mohammad Alathel, Chief Executive
Officer, Amsa Hospitality and Duncan
O’Rourke, CEO, Middle East, Africa & Asia Pacific for premium, midscale and
economy division, Accor
Tags: Mohammad Alathel, Amsa Hospitality, Denis Sorin, Duncan O’Rourke, Accor, Arabian Travel Market 2023
