Gorla leads the implementation and optimization of the Outrigger Discovery loyalty program (in partnership with Global Hotel Alliance) to increase cross-brand and repeat revenue; drive member enrollment and guest acquisition; and raise brand awareness. He will also develop strategies and implement tactics to maximize the value of our global partnerships and direct the development and optimization of the Outrigger Platinum Membership Program.
He was most recently head of product and managing director for Ribbon Labs, a next-generation social-planning platform. Before that, he was chief marketing officer/head of product at Hospitality Marketing Concepts (HMC) and head of product and managing director at VOILÀ Hotel Rewards, a division of HMC. Familiar with resorts, Gorla was chief marketing & technology officer for Taunovo Bay in Viti Levu, Fiji, and with video streaming and music, he was VP, product development for Launch Media and founder and CEO/CTE of MusicVideos.com.
Quezada will bring the brand’s global organization’s marketing objectives to life and continue to elevate the corporate and property brands through conceptual and stylistic executions of integrated projects and campaigns.
Most recently CEO/chief brand strategist at Made X Maker, he was also visual design director for 42 Entertainment in Pasadena, CA, and creative director for 3 Pin Media.
Tags: Global Hotel Alliance (GHA), Mario Quezada, Outrigger Global Brand Group, Peter Gorla
