ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 23 Ιανουαρίου 2023

LGBTQ+ travel planning: Cost, personal safety and politics matter

 

Personal safety and state politics significantly impact LGBTQ+ travelers’ decisions about where to travel, but cost of travel is the top deciding factor

New research report, evaluating LGBTQ+ travelers’ behaviors, sentiments and attitudes, sampled more than 3,000 American travelers from that group and was devised with input from a steering committee of professionals from LGBTQ+ organizations focused on travel, tourism and empowerment of the LGBTQ+ community.

One of the key takeaways from the comprehensive study is that representation in destination marketing materials is “very/extremely important” to this group, with 43% saying it would make them feel more confident that the destination is inclusive of the LGBTQ+ community.

Travel marketers should also be aware of additional concerns LGBTQ+ travelers have that influence their decision to travel to a destination, such as:


  • Half of LGBTQ+ travelers said that the safety of a destination is a concern when deciding where to go.
  • Fifty-two percent of respondents said state politics related to their LGBTQ+ identity greatly impact their decision to travel.
  • Thirty-nine percent of respondents said that any negative perceptions locals and other tourists may have of the LGBTQ+ community make them uncomfortable and impact the destinations they choose. Additionally, 33% said these perceptions impact how they present themselves while traveling in a destination.

The following are additional key findings from a comprehensive study into American LGBTQ+ Travelers travel behaviors:


Demographics

  • American LGBTQ+ travelers are on average younger, are more likely to be employed and have a lower household income than the average U.S. traveler. The average age of an American LGBTQ+ traveler is 39, compared to 49 for US travelers.
  • More than 60% of U.S. LGBTQ+ travelers fall within the Millennial or Gen Z generations.

Trip Planning and Spending


Tags: LGBTQ+ travelersLGBTQ+ community