The co-op programme “Co-branding of Promotional Campaigns” supports the Europe’s tourism sector by investing in industry-led communication and promotional initiatives across Europe that foster cooperation and sustainable growth.
The programme is presented by ETC in the framework of an ad-hoc grant of the European Commission (EC) with the aims to build a distinctive image of Europe as a travel destination, maintain its market share and better disperse travellers’ flows across the continent. To that end, ETC was seeking to co-invest into communication and promotional campaigns conceived, developed, and implemented by consortia of public and private partners that produce an added value to ETC and the EC’s efforts in the joint promotion of Destination Europe.
- Total available budget: 1,115,000 EUR
- Estimated starting date: January 2023
- Duration: 12 months
