The pandemic has led to a permanent change in how we live our lives between work and personal. No longer just a trite category called “bleisure,” the idea of blended traveling is front and center for every major travel company now. How new strategies focused on the blended traveler will emerge more clearly in 2023, as the industry recognizes the whole traveler holistically.
Travel CEOs talk openly now on earnings calls about the opportunities and revenue gains from this blended traveling. While coronavirus opened up remote working to the masses, office and company travel policies still remain fluid.
