This year, an algorithm has 128 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4628.
The touch points relate to overall brand performance, not the performance of individual properties. The focus is on a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
Continuing investment and how it’s used is also a major factor – particularly for new properties and the refurbishment of existing ones.
Here are this year’s results, reflected as percentages, with last year’s positions in brackets:
1. Six Senses 82.6% (1)
2. Mandarin Oriental 81.0% (2)
3. Rosewood 80.3% (9)
4. Auberge 78.8% (3)
5. Aman 77.3 4% (4)
6. Oetker Collection 75.7% (7)
7. One&Only 75.0% (6)
8. Belmond 74.7% (5)
9. Four Seasons 71.2% (8)
10. Viceroy 70.9% (11)
11. Rocco Forte 69.4% (New Entry)
12. COMO 69.1% (10)
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order): Alila, Anantara, Banyan Tree, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Peninsula, Ritz Carlton, Shangri-La, Soho House, Raffles, Red Carnation, St. Regis, Taj, The Luxury Collection.
Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order): Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, JK Place, La Reserve, Maybourne, Montage, Nikki Beach, Pendry, Soneva, Virgin Limited Edition.
