Lucidworks surveyed consumers in the U.S. and U.K. who travel for leisure at least once a year to understand how brand loyalty, budget, and booking options influence vacation planning and how brands can capitalize on pent-up wanderlust.
Leisure flight bookings took off at the beginning of 2022 and have remained above 2019 levels as testing regulations and mask restrictions continue to lift around the globe. By the end of April 2022, flight bookings were 25% above pre-pandemic levels.¹ “Revenge” travel is heating up for a second summer in a row. Stakes are high with eager consumers taking to their laptops, tablets, and phones to book their dream vacation.
The survey revealed a travel scape of cost-conscious bookers, many who are looking to aggregate sites for booking, despite claiming loyalties to hotel groups, airlines, and cruise lines. The search bar reigns supreme in the digital experience as travelers look to book rooms, flights, cruises, and activities on as few sites as possible.
Here are three key takeaways for travel and hospitality brands:
1. Loyalty versus price is still up for debate. The number one priority should be understanding your consumer’s preferences across the board.
2. Travel is multi-faceted and the booking should be too. Make it easy for travelers to book multiple components of their trip with relevant recommendations that suit their preferences.
3. Consider the digital experience beyond booking. Ensure consumers can access information, recommendations, and customer service through the search bar and chatbot.
https://hospitalitytech.com/
Tags: Leisure Travel and Hospitality Booking Trends in 2022, Lucidworks
