The ‘Powered Up: Driving Travel Forward with Digital and Sustainable Innovation’ session will feature detailed insights from Caroline Bremner, Senior Head of Travel Research at Euromonitor, and Alex Jarman, Senior Industry Analyst at Euromonitor.
Bremner is a familiar face for World Travel Market London (WTM) delegates, with more than 26 years of experience analysing travel trends around the world and sharing her know-how with audiences.
Jarman specialises in sustainability, lodging, and loyalty, and is passionate about turning data into insights about the future of travel.
Together they will look at how travel brands and destinations are dealing with today’s challenges, such as soaring inflation, changing traveller demands and the need to transition to a net-zero emissions future.
Bremner said: “Innovation is taking shape in many different forms within travel, whether on the front-end with new digital and sustainable product offerings or on the back-end to drive decarbonisation across the sector. New technologies as seen in the metaverse are being leveraged by brands and destinations experimenting with virtual worlds to boost discovery, enjoyment and create new revenue streams.”
Euromonitor International’s latest research has revealed how travel companies are leaning into digital, consumer-centric or sustainable innovation to capture consumer demand, mitigate the current market dynamics and drive growth.
The study reveals that technology can ease the pain of spiralling costs; – more travel businesses are providing mobile apps for their customers this year (45%) – up by an impressive eight percentage points on the previous year.
The other concern amid rising cost-of-living worries, is the likelihood of consumers turning their back on sustainable travel options. However, Euromonitor research suggests consumers continue to be concerned about the climate crisis, and more of them are supporting local businesses and tackling their carbon footprint.
Juliette Losardo, Exhibition Director at World Travel Market London, said:
“The Euromonitor session aligns perfectly with our theme for this year’s World Travel Market – The Future of Travel Starts Now.
“Delegates will hear about fascinating and inspiring examples of how our industry is forging ahead with innovative and ingenious solutions to the problems we all face – how to expand the market but also grow in a sustainable, responsible way.
“Travel technology is moving ahead rapidly to keep up with post-pandemic demand, so it’s essential for industry professionals to stay up to date with the latest, cutting-edge developments – and that’s what they will discover at this must-attend session.”
Tags: Euromonitor, Driving Travel Forward with Digital and Sustainable Innovation, World Travel Market 2022
