Arabian Travel Market (ATM), the leading travel and tourism event for inbound and outbound tourism professionals throughout the Middle East, has signed an agreement with IHG Hotels & Resorts, to become its Official Hotel Partner for ATM 2023, which takes place at the Dubai World Trade Centre on 1-4 May.
Leading international hospitality group IHG will officially accommodate almost 200 leading international media and key industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, the GCC, US, Egypt and South Africa.
The
agreement will enable IHG to showcase their InterContinental branded properties
in Dubai, as well as voco Hotels, Crowne Plaza Hotels and Resorts and Hotel
Indigo to top industry professionals representing luxury, leisure, MICE and business travel. In
addition, IHG will also host the coveted Official ATM Party.
The
theme of next year’s ATM showcase is “Working Towards Net Zero” and RX (Reed Exhibitions)
the organiser of ATM, will celebrate its 30th annual event by unveiling a dedicated
sustainability pledge, not only to make the ATM 2023 event more sustainable, but
to announce 30 long term goals, as ATM works towards Net Zero in line with the RX
Global pledge.
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Commenting
on the announcement, Haitham Mattar, IHG’s MD for IMEA said: “We are pleased to
extend our long-term relationship with RX as their hotel partner for Arabian
Travel Market 2023. We are especially keen on the show’s theme “Working towards
Net Zero” as it is well aligned with IHG’s ‘Journey to Tomorrow’ – our ten-year
responsible business agenda focused on our people, planet and communities.
“The
partnership presents a great opportunity for IHG to showcase the work that we
are doing on a series of far-reaching commitments to drive environmental and
social change to meet the demand for sustainable stays from millions of our
guests around the world.
“As
a regular global exhibitor with RX, we have experienced great footfall and
interest at several of their shows across the world and especially at ATM. The
show’s success was especially evident in 2022 as the world returned to meeting
face-to-face, building strong personal networks and long-term business
relationships. The show offered a great backdrop for the launch of our new “IHG
One Rewards” program and in 2023 we look forward to delving further into our
loyalty offering for the Middle East.”
ATM 2022 attracted over 24,000 visitors and
hosted over 31,000 participants including 1,600 exhibitors and attendees from
151 countries, across 10 halls at Dubai World Trade Centre.
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Danielle Curtis, Exhibition Director, Arabian
Travel Market, said: “Arabian Travel Market is committed to the Middle East,
which has some of the most ambitious and exciting development plans anywhere in
the world. This partnership with IHG presents an ideal opportunity to align one
of the region’s leading hospitality groups with our unrivaled event platform.”
“The Official Hotel Partnership is pivotal to the ongoing success of Arabian Travel Market, and the correlation between attracting quality buyers and delivering a quality host hotel experience has been a major factor in driving interest and guaranteeing the attendance of key travel industry professionals.”
For more
information log on to www.wtm.com/atm
