For the above-mentioned campaign, the famous song ‘Walking on a Dream’ of 2008 by WA’s Empire of the Sun, has been re-imagined and will run interstate along with 11 different countries in the world.
Luke Steele, West Australian-born and one-half of the electro-pop duo, with his daughter, recorded a stripped-back cover of Walking on a Dream Sonny and the Gondwana children’s choir.
At the centre of selling the new “brand” of WA is a sequence of video advertisements which will be aired online as well as on television, highlighting the spectacular sceneries up and down the WA state.
Also, they highlight the dancing of Rika Hamaguchi and Ian Wilkes, the two West Australian Aboriginal performers.
On the east coast from tomorrow, the advertisements will be first aired before being launched internationally including a one-minute video including several locations.
Also, there are four 30-second clips. These clips will focus on individual WA locations like Ningaloo Reef, the Kimberley, the Margaret River region and Perth. The adverts will run extensively on outside billboards, online and on social media as well.
On location, a WA crew had shot the videos and the creative direction came from Perth based – The Brand Agency.
