CYPRUS - Swan Hellenic announced that Mario Bounas has been appointed General Manager, United Kingdom and Ireland. Mario, the UK national who played a key role in branding the resurgent company across its markets and new fleet as VP of Global Marketing, will now take full charge of these strategic markets, reporting directly to Alfredo Spadon, Swan Hellenic’s Senior Vice President of Global Sales and Marketing.
Mario has a strong cruise industry track record in senior marketing, brand development and planning roles at Swan Hellenic and Royal Caribbean, combined with a decade’s prior expertise in the UK travel industry. He is therefore highly qualified to grow the unique brand’s presence in its historic home market, while further developing the high customer service and trade support standards already established.
Alfredo Spadon, Swan Hellenic’s Senior Vice President of Global Sales and Marketing, commented: “We’re delighted to have Mario Bounas heading our UK & Ireland operations. No one understands our unique brand attributes and values better. What’s more, with his extensive senior-level UK trade- and customer-facing experience, he’s the ideal person to grow Swan Hellenic’s distinctive presence on these markets, which are of course historically as well as strategically important for our company.”
“I’m honoured to be leading this iconic British heritage brand into a new chapter in the UK and Irish markets and look forward to working closely with our partners to support them in their business,” said Mario Bounas. “I would also like to take this opportunity to thank Tom Dumbrell for his efforts in helping re-establish the brand in the UK over the last 2 years, and wish him every success in his new role”.
Tags: Swan Hellenic, Mario Bounas
