Peak seasons often come with their share of challenges and opportunities. The summer of 2022 was different. For the first time, the travel industry was catering to an unfamiliar need: a world full of travellers deprived of international mobility for two long years. The situation prompted deep thinking on the fast-changing customer expectations. Have health and safety measures moved up on travellers’ priority list? Are they comfortable filling in multiple documents seeking health information? What has been the impact of the pandemic on disposable incomes? Are contactless and digital experiences the new order? These were some of the questions facing the travel trade. The immediate challenge was to ensure traveller convenience.
When borders began opening in mid-2021, the industry expected a slow but resilient recovery, perhaps underestimating the travel demand waiting to explode. By the time the peak summer season arrived in India, most countries had opened up to Indian visitors, travel restrictions had eased and most regular international flights had resumed.
(SOURCE: LIVE MINT)
