The hospitality report is a benchmark of the ancillary product portfolios and engagement strategies of leading hospitality reward programs and a valuable resource for loyalty executives to understand the competitive landscape. The report compares point earn and redemption opportunities across thirteen categories of reward products, including established travel extras such as car rental and activities, as well as lifestyle products; and new for this year, the report now includes a Sustainability category, to detail loyalty-integrated opportunities for environmentally-friendly products and services. Year-over-year changes to product offerings are also noted. In addition to this side-by-side product comparison, the report identifies emerging trends in the travel and hospitality landscape, including the rise of short-term rentals, a deep dive on sustainability, and how loyalty programs are evolving to meet the historic surge in leisure travelers.
“The lines of travel are blurring. Leisure travel has led the recovery, and although business travel has seen some recent surges, most experts agree it won’t return to pre-pandemic levels anytime soon. With this historic shift, we’re seeing travelers of all types be more conscientious of their choices," said iSeatz Founder and CEO, Kenneth Purcell. “Whether it’s a corporate travel department looking to get their team back on the road, or leisure travelers making up for lost time, there’s a renewed emphasis on value. Not just monetary value, but what’s going to give them the best experience, what options are going to best align with their personal and professional policies on sustainable travel, DEI, and other values. It’s a unique opportunity for hospitality brands to evolve their loyalty programs for the post-COVID era."
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