“Together with the work of thought-leaders and trend-watchers in the worlds of textiles, packaging, fashion, design and marketing, our panel has analyzed what’s ‘now’ in pursuit of what’s ‘next,’” said Veerle De Wolf, communication manager EMEA, Milliken Europe BV. “A global resilience has shown itself to be more robust than dared hope for, thriving past surviving into a zeitgeist that breaks free from tradition and conservative formality. Consumers are stepping beyond the fear of difference, the former reluctance to be seen, into a look-at-me boldness where new worlds are unlocked and colors are the key.”
She continued, “Balancing the interior worlds of private thoughts and quiet dreams with the external world of harsh noise and shocking truths, our new ColorDirection 2023 combines a palette of boldness with a pastel alter-ego.”
These are Milliken’s seven trends:
Extravagant Orange
When it’s time to be sharp and fresh, nothing beats Extravagant Orange. It’s a powerful and universal color that brings brightness to a world still waking up to new possibilities. Both vibrant and clear it’s a rich sign that shouts for positive action and new hope.
Radiant Rose
Shining its bold strength through the color palette, Radiant Rose brings together a softer harmony of warmth and comfort. This is the tone of challenging norms and of working together to create new visual languages from an alphabet of color.
Lavender Embrace
A sure sign of luxury and ceremony, Lavender Embrace is the go-to color for effortless comfort, texture and richness. In a time when the world is crying out for good news and extra care, this is the color that brings support and reassurance to the palette.
Unity Blue
The flagship color of the Bold Unity range, Unity Blue, is an unforgettable link to the oceans of possibilities within us, a time for exploration and trust in what is to come. With this classic blue we reach out our arms to welcome the potential ahead, putting the past to rest.
Coral Moments
Adding a welcome note of freshness and light, Coral Moments is the spirit of playfulness for the consumer mind. Carefree walks with loved ones under bright summer skies, precious days collecting moments that will live forever in memory, all with the crisp bright comfort of this unmistakable hue.
Team Green
Working together with nature, society is building an era of growing respect and Team Green flies the flag for new generations of love for our planet. A statement that is both bright and rich, this shade represents the fertile and vibrant world around us.
Sharply Citrus
After quiet years in disconnected shadows, the world is starting to come together to be seen and to be bold. In contrast with the humble shades of softer colors, Sharply Citrus brings a call for attention and urgency that dares to be noticed. This is the color to make it happen.
Tags: Veerle De Wolf, Milliken & Company, ColorDirection Bold Unity
