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Arabian Travel Market (ATM) 2022 exhibitors will be pulling out all the stops to showcase their creative and business flair at this year’s ATM Best Stand Awards 2022.
The
awards will recognise creative design, people skills and the business-friendly
appeal of exhibiting companies’ stands at the annual showcase which will be
taking place at Dubai World Trade Centre from 9–12 May 2022.
Danielle
Curtis, Exhibition Director ME, Arabian Travel
Market, said: “Arabian Travel Market would not be the huge success it is
without the incredible amount of effort and investment that goes into creating
and manning the exhibitor stands at the show.
“Since its inception, the award programme has not only recognised exhibitor’s efforts but has also encouraged exciting, fresh and creative stands.”
The
five categories this year will be – Best Stand Design, Best Stand for Doing
Business, Best Stand Feature, Best New Stand, Best Stand at ATM Travel Tech and
the People’s Choice Award.
Judging
will take place on day two of the show, (Tuesday 10th May) with the
winners announced on day three, (Wednesday 11th May), with the panel
comprising journalists and industry speakers, such as Paul Clifford, ITP Hospitality
Group Editor and Philip Wooller, Area Director MEA at global hospitality research
company STR.
“With
more than 2,000 exhibiting companies spread across 10 exhibition halls, the
judging panel will have a lot of ground to cover,” added Curtis.
The
criteria for the Best Stand Design award focuses on identifying an eye-catching
stand with a creative design that makes the best use of available space. It
should also appear inviting from a visitor perspective and have outstanding
presence in the halls, attracting a high level of visitor traffic.
For
the Best Stand for Doing Business award, the judging panel will be looking for
a busy B2B atmosphere as well as a well-planned and easy-to-navigate layout
with a good presentation of the stand and its services.
The
Best New Stand award seeks to recognise participants making their debut stand
at ATM this year. The judges will be looking for a creative and striking stand
which best uses the space available and with exceptional hall presence, as well
as inviting and engaging from a visitor perspective.
The
final award is the Best Stand within the ATM Travel Tech, which shines a light
on the importance of technology to the industry and rewards exhibitors with a
tech focus.
Once
the winners have been selected, they will be put to the public vote for a
chance to walk away with the coveted People’s Choice Award. Calls for votes
will be made via social media, with the winner announced on Thursday 12th
May. All the results will be shared with a global audience via ATM’s social
media platforms.
Now in its 29th year and working in
collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department
of Economy and Tourism (DET) – formerly the Department of Tourism and Commerce
Marketing (DTCM) – ATM show highlights in 2022 will include, among others, a
destination summit focused on the key source market of India, as well as Saudi
Arabia.
Previously called Travel Forward, the revamped
and rebranded ATM Travel Tech event will take place on the ATM Travel Tech Stage,
hosting seminars, debates and presentations as well as the inaugural ATM
Draper-Aladdin Start-up Competition.
The dedicated ARIVALDubai@ATM forum, meanwhile,
will cover current and future trends for tour operators and attractions,
focusing on growing business through marketing, technology, distribution,
thought leadership and executive-level connections.
ATM will once again play an integral role in
Arabian Travel Week, a festival of events dedicated to enabling travel
professionals from all over the world to collaborate and shape the recovery of
the Middle East travel industry through exhibitions, conferences, breakfast
briefings, awards, product launches and networking events.
The UAE remains one of the most Covid-secure
countries on the planet, with consistently low case rates and robust measures
to ensure tourists' safety at every stage of their visit. Like its neighbouring
emirates, Dubai is committed to maintaining the highest hygiene and safety
standards. The World Travel and Tourism Council (WTTC) has endorsed its
pandemic management, awarding the city a 'Safe Travels' stamp.
In line with the UAE government’s
forward-thinking transition to a four-and-a-half-day, Monday-to-Friday
workweek, this year’s edition of ATM will commence on Monday 9th May.
For
more news about ATM, please visit: https://hub.wtm.com/category/press/atm-press-releases/
