Live events have become an increasingly important component of the leisure travel experience. Ticketmaster’s collaboration with Redeam, a technology provider that specializes in connecting global travel sites with attractions and experiences across the tourism ecosystem, empowers event organizers to connect with travelers in new ways.
Event organizers can create special packages and promotions that travelers can combine with other experiences as they book their trip. Redeam then shares these offers across hundreds of travel sites in its global network, including Expedia, Viator, TUI Musement, GetYourGuide and more. The partnership between Ticketmaster and Redeam helps event organizers reach fans actively looking to add a live event component to their trip while creating a seamless booking experience for travelers.
On the U.S. alone, concerts and live events welcomed more than 142 million out-of-town attendees in 2019 according to a report compiled by Oxford Economics. This included 67.3 million daytrip attendees and 75.6 million overnight attendees. These figures demonstrate the power live events have in motivating a trip. As consumers crave returning to travel and getting back to enjoying live experiences in 2022 and beyond, an even greater opportunity will exist for travel operators and event organizers to combine offerings.
“With Redeam, we can fundamentally shift the way fans discover and buy tickets to live events when booking travel, whether for a vacation or even a business trip,” said Dan Armstrong, Ticketmaster Executive Vice President of Distributed Commerce.
“People want to book it all in one place - a flight to New York City, a hotel room in Soho, and tickets to a live event,” Armstrong continues. “By tapping into the vast inventory that exists on Ticketmaster’s global marketplace, Redeam partner sites can be a true one-stop-shop for fans and event organizers have the opportunity to reach people as they actively search for events to bundle with their travel experience.”
Powered by Ticketmaster’s open platform, our advanced transactional API technology enables event organizers in diverse destination markets around the world, like Amsterdam, Berlin, Las Vegas, London, Miami, New York City and more, to be connected to best-in-class demand partners. Beyond tours and attraction operators - major league sports teams, festival promoters and concert venues will also have the ability to tap into domestic and foreign inbound travelers to greatly increase their global reach.
"Our relationship with Ticketmaster exemplifies Redeam's mission: to empower experiences through innovation to inspire more people to travel and enjoy more of the world,” said Melanie Meador, Redeam President and CEO. “This relationship proves our market strength and brings a huge audience to all our distribution partners as well as to our operator customers. As we continue to expand our solution set, we look forward to growing a significant and fruitful partnership with Ticketmaster."
Tags: Ticketmaster, Redeam
