“As the hospitality industry rebuilds the jobs it has lost since the start of the pandemic, developing career opportunities for women and minorities is even more vital in the hotel sector,” said Peggy Berg, chair, Castell Project, Inc. “This report tracks progress and we are seeing more women in senior executive roles, successfully advancing every aspect of their companies. There are more women on the podium, building their own careers and inspiring others. There are more women owners, including women of color. Recognition of the value and importance of diverse leadership is now widespread, so we expect these trends to accelerate.
“We are also seeing new challenges,” Berg added. “Enrollment at college and university hospitality programs is declining among men as well as women. Hospitality advanced education is the industry’s talent pipeline. Our Castell College initiative inspires students by showing them desirable futures through the hospitality industry. However, broader work to upgrade the industry’s reputation as an employer and career option is critical for women and the industry.”
Highlights from the report include:
- Women are gaining representation in hotel company leadership roles (CEO, president, founder, etc.). Although still skewed in favor of men, women now hold one leadership spot for every 10.3 men, an improvement from one to 11.2 in 2019. - At the manager/director levels, women now hold 1 in 3 hospitality brokerage positions and 1 in 6 at the VP/SVP/EVP level. The number of male VP/SVP/EVPs at hotel investment conferences did not change materially while the number of women doubled. Broker representation went from one woman to 10.1 men in 2017 to one woman to 7.2 men in 2021. Hospitality brokerage competes with general commercial real estate for talent. CREW Network reports that more women occupy brokerage positions than ever before (29 percent), a 6 percent increase from 2015.
- Women speak at 22 percent of hospitality investment conference podiums, up from 16 percent in 2017. This is important because women’s visibility on the podium accelerates careers and inspires other women.
