The relationship enables Hilton to provide unique experiences for its Hilton Honors members and offers the McLaren F1 team a home away from home in its hotels at race locations around the world.
By once again committing to a multi-year extension, McLaren Racing and Hilton are also able to continue developing and innovating their joint activation programme of unique content. Most recently this included the popular “Ride to School with Lando” feature, which became one of McLaren’s top five most viewed Instagram grid videos with more than two million views. The film featured a boy being chauffeured into school by McLaren F1 driver Lando Norris after his dad won the trip via his Hilton Honors membership.
Hilton branding will continue to be carried across the McLaren F1 race cars from 2022 onwards.
Zak Brown, CEO, McLaren Racing, said, “We are delighted to extend our partnership with Hilton, a long-standing and supportive partner of the McLaren Formula 1 team. Hilton is a global brand which excels in providing the best experiences across travel and adventure for its customers. As part of the partnership, we will continue to produce collaborative campaigns that bring together our aligned approach to travel and experience for customers and fans around the world.”
Chris Silcock, EVP and chief commercial officer, Hilton, said, “Our partnership with McLaren allows us to offer once-in-a-lifetime experiences to our Hilton Honors members and to create authentic and engaging content. As brands, our aims align on innovation, culture and performance, so it’s exciting to be extending our long and successful partnership. We also take pride in showing our commitment to offering the warmest Hilton welcome, by providing a home away from home for the McLaren race team when they’re travelling around the globe.”
Facts and Figures – a 16-year Partnership
- The partnership allows Hilton to provide unique experiences to Hilton Honors members, with a total of 17 million points redeemed by members in 2021 on McLaren experiences
- The McLaren team stay in Hilton hotels across 13 Grand Prix race locations, including recently Hilton Doha and Jeddah Hilton Hotels
- Content with McLaren drivers is popular with Hilton and McLaren audiences – the most recent feature, Ride to school with McLaren F1 driver Lando Norris has been viewed over two million times on YouTube
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 Grands Prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.
The team is currently contesting the 2022 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the 2022 INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the 2022 Extreme E Championship with Tanner Foust and Emma Gilmour.
McLaren was the first F1 team to be certified carbon neutral ten years ago and has successfully retained the Carbon Trust Standard Award, most recently in February 2021. It was also the first team to be awarded the FIA Institute’s Environmental Award in 2013, which it has consistently maintained at three-star level.
In 2021, McLaren became a signatory to both the UN Sports for Climate Action Commitment and the UN Race to Zero pledge, signifying the team’s commitment to be a responsible global citizen combating climate change.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising more than 6,700 properties in 122 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose their room and access their room using Digital Key. Hilton Honors offers its nearly 123 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World’s Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Tags: Hilton, McLaren Racing, Hilton Honors
