LaRaine began her career in the food industry at age 18, bartending in the Milwaukee Area and attended Wisconsin State University, where she majored in Psychology.
LaRaine Broadway joined Gecko Hospitality in July 2020 as a hospitality recruiter, using her four-plus years of experience in Front and Back of House operations and a passion for developing talent in those around her to help find what they love to do.
Six months later she was promoted to a staffing role where she continued to be promoted, ultimately becoming the youngest branch manager in the company, responsible for managing a team of recruiters.
A short 18 months later, LaRaine decided to purchase the Wisconsin territory from her partner to pursue the dream of owning her own company, becoming the youngest minority franchise partner.
LaRaine attributes her work ethic to her mother, who worked three jobs as a young, single parent.
As the first business owner in her family, LaRaine takes pride in the ability to empower applicants to think outside the box and set their own goals. A true Wisconsinite, LaRaine enjoys traveling and a good cup of coffee, as well as spending time with her husband and two cats.
Robert Krzak, President of Gecko Hospitality said that they are very excited in the enthusiasm, passion, and real-life experience LaRaine brings to the table. She is a disciplined and results-oriented professional, driven to deliver top talent.
