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New timings coincide with
Arabian Travel Week
· Monday opening will strengthen alignment with international markets
Reed Exhibitions (RX) the organiser of Arabian Travel
Market (ATM) has announced that this year’s four-day event will now
open on Monday 9 May 2022 and close on Thursday 12 May 2022, to fall in line
with the UAE’s new Monday-to-Friday working week.
Taking place at the Dubai
World Trade Centre (DWTC), the revised dates are also expected to complement international
markets, the majority of which also follow the Monday-to-Friday working week.
Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “We are looking forward to welcoming the global travel and tourism community to the UAE on Monday 9 May 2022. Made possible by the UAE’s forward-thinking decision to transition to a 4.5-day, Monday-to-Friday workweek, we are confident ATM 2022’s updated timings will benefit both exhibitors and attendees by offering improved alignment with international markets.”
Endorsing ATM’s position, UAE
business sentiment is certainly very positive. According to a poll conducted by
management consultancy Mercer, overall, 84% of private sector firms welcomed
the initiative and 37% would adopt a long-term flexible approach, particularly
those with close trading links with other Gulf countries.
Now in its 29th year and
working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s
Department of Tourism and Economy (DTE) –
previously known as the Department of Tourism and Commerce Marketing
(DTCM), ATM 2022 will feature a broad selection of show highlights.
Travel Forward, the leading global event
for travel technology, will shine a spotlight on next-generation innovations
for tourism and hospitality. ATM buyer forums and speed networking events will
take place during the four days of the show.
After joining remotely for ATM 2021,
this year will see both the ARIVALDubai@ATM forum and the Global Business
Travel Association (GBTA) participate live in Dubai for the first time ever.
The dedicated
ARIVALDubai@ATM forum will cover current and future trends for tour operators
and attractions, focusing on growing business through marketing, technology,
distribution, thought leadership and executive-level connections. GBTA, the world’s premier
business travel and meetings trade organisation, will deliver the latest
business travel content, research and education to help drive the sector’s
ongoing recovery and support growth in business travel.
ATM will play an integral
role in the Arabian Travel Week (9-19 May), a festival of events dedicated to
enabling travel professionals from all over the world to collaborate and shape
the recovery of the Middle East travel industry through exhibitions,
conferences, breakfast briefings, awards, product launches and networking
events.
The UAE remains one of the
most Covid-secure countries on the planet, with consistently low case rates and
robust measures to ensure tourists' safety at every stage of their visit, from
arrival to departure. Like its neighbouring emirates, Dubai is committed to
maintaining the highest hygiene and safety standards. The World Travel and
Tourism Council (WTTC) has endorsed its pandemic management, awarding the city
a 'Safe Travels' stamp.
If you’d like to learn more
about ATM, visit wtm.com/atm/en-gb.html.
Tags: UAE, Arabian Travel Market, ATM
