·
· Hotels, airlines and resort
destinations will have to live and breathe their brand values
· New Google listing will make hotels verify their environmental credentials
RX Global, organiser of Arabian
Travel Market (ATM),
has revealed that 2022 could witness a resurgence in brand conscious
travellers, following commentary it received from delegates attending its 2021 in-person
and virtual seminars about responsible tourism.
“The feedback we received, has enabled us to identify a particular profile of traveller, that now actively looks for ethical brands to follow and wants to see tangible evidence of that brand practicing what it claims to be.
“This potential vertical shows
a combination of characteristics attributed to outdoor adventurers, wellness, eco-tourists,
digital nomads on ‘workcations’, experiential tourists and socially aware
travellers,” said Danielle Curtis, Exhibition
Director ME, Arabian Travel Market.
“Naturally we will be showcasing
this emerging trend during our 2022 hybrid event which takes place live and
in-person at the Dubai World Trade Centre on 8-11 May 2022, with a virtual
edition on 17 and 18 May 2022.
“Our conference programme for
ATM 2022 is still being created but already we have sessions that will address the
challenges facing airlines, hotels and other destinations, in the near future, such
as health and safety, technology and equity in health, education, and economic
opportunity,” added Curtis.
During our aviation seminars
at ATM 2021, experts felt that it would be short-haul leisure breaks, favouring
low-cost operators would be the first to recover in the wake of the pandemic.
Although that may still seem to be the case, this emerging market segment certainly
won’t be confined to one location, will likely choose longer haul destinations and
stay over a longer timeframe, interspersed with periods of work.
“The bottom line here is very similar though. These tourists will still want to see brands committed to health and safety and tangible evidence of a sustainable strategy such as certification with an independent organisation,” commented Curtis.
To
underscore that demand, according
to market data on Statista, 81% of 29,349 adults surveyed earlier this year,
across 30 countries confirmed that they would like to stay in a sustainable
resort, at least once in the 12 months ahead. Five years ago, only 62% of
respondents, made the same claim.
Indeed, Google found that the search term “green hotel,” had
increased fourfold over the past 18 months in terms of volume. So, to help eco-tourists,
Google will now accredit hotels with a green eco-emblem next to their name
during a routine search. It will also add details of the property’s specific
sustainability policy and procedures and activities. To qualify, hotels must
have their achievements audited by a credible third party.
“This will provide more transparency for potential guests
and help to reward hotels with genuine environmental achievements,” said Curtis.
Now in its 29th
year and working in collaboration with the Dubai World Trade Centre (DWTC) and
Dubai’s Department of Tourism and Commerce Marketing (DTCM), the event, show
highlights in 2022 will include, among others, destination
summits focused on key source markets Saudi, Russia, China and India.
Travel Forward, the leading global event for travel technology which
puts a spotlight on the latest, next generation technology for travel and
hospitality, ATM buyer forums and speed
networking events, as well as ARIVAL Dubai @ ATM. Through a series of webinars
this dedicated forum covers current and future trends for tour operators and
attractions with a focus on growing business through marketing, technology,
distribution, thought leadership and executive level connections.
ATM 2022 will also host dedicated conference summits on the Global Stage, covering
aviation, hotels, sports tourism, retail tourism and a special hospitality
investment seminar. The Global Business Travel
Association (GBTA), the world’s premier business travel and meetings trade
organisation, will once again be participating at ATM. The GBTA will deliver the
latest business travel content, research and education to drive the recovery
and support growth in business travel.
ATM will play an integral role in Arabian Travel Week, a festival of events dedicated to travel professionals from all over world, to collaborate and shape the recovery of the Middle East travel industry, through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
About Arabian Travel Market (ATM)
Arabian Travel Market (ATM),
now on its 29th
year, is the leading, international
travel and tourism event in the Middle East for inbound and outbound tourism
professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62
countries across nine halls at Dubai World Trade Centre, with visitors from
more than 140 countries over the four days. Arabian Travel Market is
part of Arabian Travel Week. #IdeasArriveHere
Next in-person event: Sunday 8 to
Wednesday 11 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
About Arabian Travel Week
Arabian Travel Week is a festival of events
taking place within and alongside Arabian Travel Market 2022. Providing a
renewed focus for the Middle East’s travel and tourism sector, it includes ATM
Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations,
as well as Travel Forward. It also features the ATM Buyer Forums, ATM
Speed Networking Events as well as a series of country summits.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
(Reed Exhibitions)
RX
is in the business of building businesses for individuals, communities and
organisations. We elevate the power of face-to-face events by combining data
and digital products to help customers learn about markets, source products and
complete transactions at over 400 events in 22 countries across 43 industry
sectors. RX is passionate about making a positive impact on society and is
fully committed to creating an inclusive work environment for all our people.
RX is part of RELX, a global provider of information-based analytics and
decision tools for professional and business customers. www.rxglobal.com
Tags: ATM 2022 , Dubai’s Department of Tourism and Commerce Marketing
