The agreement brings together two influential service providers serving the destination marketing and economic development industry. The pairing of PredictHQ’s intelligent event data with Zartico’s operating system allows DMOs to see an average of eight times more events in their community and their contribution to the local visitor economy.
PredictHQ works by aggregating and verifying more than two billion data points to enrich nearly 25 million events across 30,000 cities worldwide into an API. The technology gives businesses an advantage on their competition by allowing them to better predict which future events will drive demand. By correlating their historical demand with events, PredictHQ enables companies to focus on the exact causes behind fluctuations in demand.
Zartico clients will have access to all 19 categories of PredictHQ’s global intelligence event data and demand intelligence effective July 1, 2021.
Darren Dunn, President of Zartico, said, “With events coming back in such a huge way this summer, it is vitally important for destinations to monitor and track their value to the community. PredictHQ not only has the largest database of global events, they’re able to segment them out by category, allowing the DMO to see if a festival or a convention had a greater positive impact for the residents and visitors. Zartico clients are able to see the holistic effect beyond just a hotel room bed night.”
PredictHQ cofounder and CEO Campbell Brown said, “Understanding how events from sports and conferences to severe weather and school holidays is critical for businesses looking to bounce back from the pandemic and make their planning more proactive and resilient. Zartico is transforming how DMOs operate, and we’re excited to have our demand intelligence as part of their offering.”
