Brand Finance noted that Aeroflot retained its market positions and a strong presence in consumers’ mind despite reduced air travel. Analysts emphasised the Russian carrier’s new strategy encompassing gradual aircraft fleet renewal.
Aeroflot scored a very strong 89.5 out of a possible 100 on Brand Finance’s Brand Strength Index (BSI). This is equivalent to the ААА rating.
Aeroflot is Russia’s calling card, one of the most recognisable and popular brands worldwide”, Mikhail Poluboyarinov, Aeroflot CEO said. “The recognition by a leading international agency reconfirms the stable positions and growth potential of the Russian airline in the global market despite the aviation’s worst crisis. Our strength is in our passengers. We are grateful to them for the support!».
Savio D’Souza, Valuation Director, Brand Finance said that once again, Aeroflot has been named the world’s strongest airline brand. The airline’s strong and vast heritage, paired with its constant strive to innovate and improve its strategy, stand it in good stead to put itself in a solid position in the global airlines market once international travel restrictions ease.
Tags: Aeroflot, Brand Finance
