Data collected by Oracle from consumers across the US and the UK shows that people are tentative but eager to get back to eating out and to a sense of normality. However, expectations have shifted, concerns are heightened, and consumer behavior has become less predictable than ever before.
2021 will be about settling into a new rhythm, catering to the needs of diners in new and innovative ways, and delivering seamless experiences that promote familiarity, trust and ease in a safe and secure environment. As customers return to enjoy the experiences they have missed, brands have the opportunity to set a new standard through greater transparency, ease, and convenience, enabled by technology.
For up-to-the-minute consumer insights, check out this whitepaper, Dining In and Dining Out in 2021 by Oracle Food and Beverage.
