· First major in-person
international travel event since outbreak of pandemic
· 62 countries represented on
exhibition floor, 67 conference sessions & 145 local, regional &
international speakers
· Middle East tourism professionals optimistic
about rapid recovery of industry
· Senior regional and international government and private sector panelists to discuss ‘The Road to Recovery’
Local, regional and
international travel and tourism professionals will converge on the Dubai World
Trade Centre tomorrow (Sunday 16 May) for the opening of the Arabian Travel
Market 2021 (ATM) the first major in-person international travel
event since the outbreak of the pandemic.
One of the highlights of
the first day will be the Tourism for a Brighter Future opening session taking place at 12:00 pm to 1:00 pm GST. Moderated by Becky Anderson,
Managing Editor, CNN Abu Dhabi & Anchor, speakers include HE Helal Saeed Al Marri, Director
General, Dubai Department of Tourism and Commerce Marketing (DTCM); Dr Taleb
Rifai, Chairman ITIC & Former Secretary General United Nations World
Tourism Organization (UNWTO); Scott Livermore, Chief Economist of Oxford
Economics Middle East, Dubai and Mr. Thoyyib Mohamed, Managing Director,
Maldives Tourism Board.
Later
in the afternoon, the Tourism
Beyond COVID Recovery session will take place, at 2:00 pm to 3:00 pm
GST, and will include key speakers such as Dr. Ahmad bin Abdullah Belhoul Al
Falasi, Minister of State for Entrepreneurship and Small and Medium Enterprises
for the UAE; H.E. Mr. Zayed R. Alzayani, Minister of Industry, Commerce and
Tourism to the Kingdom of Bahrain and Chairman of Bahrain Tourism and
Exhibitions Authority and Haitham Mattar, Managing Director of India, Middle
East & Africa, IHG Hotels and Resorts.
Another key event taking
place on the first day is the China
Tourism Forum to be held from 4:00 pm to 5:00 pm GST and will
highlight the latest trends of outbound travel from China as well as the best
way of meeting such demand. It will feature respected panelists representing
both DMOs and Chinese outbound travel trade including H.E. Mr. Zayed
R. Alzayani, Minister of Industry, Commerce and Tourism to the Kingdom of
Bahrain and Chairman of Bahrain Tourism and Exhibitions Authority, Dr Taleb
Rifai, Chairman ITIC & Former Secretary General United Nations World
Tourism Organization (UNWTO), Dr Adam Wu, CEO, CBN Travel & MICE and World
Travel Online, Sumathi Ramanathan, Vice President – Market Strategy &
Sales, Expo 2020 Dubai, Helen Shapovalova, Founder, Pan Ukraine, Alma Au Yeung
Corporate Director – Strategic Projects and Partnerships, Emaar and Mr. Wang,
Founder and MD, High Way Travel & Tourism LLC.
“This year more
than any other, we, along with our partners and sponsors, have worked together
closely, to enable an inspirational in-person event, that will set the tone for
the Middle East travel and tourism industry for the rest of this year,” said Danielle
Curtis, Exhibition Director ME, Arabian Travel Market.
“We will be
looking to capitalise on the latest trends and opportunities, as well as
meeting challenges head-on with innovative solutions – with governments, trade
associations, industry professionals and influencers, all working in unison,”
she added.
Under the theme of ‘A new
dawn for travel & tourism’, the 28th edition of the four-day
show which concludes on Wednesday 19 May, has 62 countries being represented on
the exhibition floor, such as the UAE, Israel, Saudi Arabia, Italy, Germany,
Cyprus, Egypt, Indonesia, Malaysia, South Korea, the Maldives, the Philippines,
Thailand, Mexico and the US, underscoring the strength of the ATM brand and its
international reach.
Away from the exhibition
floor, a total of 67 conference sessions will take place featuring 145 local,
regional and international speakers. Onsite, there is a Global Stage
which will include a hotel industry summit, dedicated buyer forums for Saudi
Arabia and China, an International Tourism & Investment Conference (ITIC)
as well as an aviation panel session.
Other
features this year will include Travel Forward at ATM, which has world-class
technology experts, providing industry-leading insights about the latest
technologies and trends that will undoubtedly shape the future of travel and
tourism.
ATM
2021 will once again play an integral role in Arabian Travel Week, a 10-day
long festival of travel and tourism events taking place in Dubai and online. In
addition to the in-person Arabian Travel Market, other events that are part of
Arabian Travel Week include Travel technology exhibition Travel Forward; ARIVAL
Dubai for the tours and attractions sector; GBTA’s half day virtual business
travel conference; ITIC’s Middle East Tourism Investment Summit and regionally
focused buyer groups including China.
Commenting
on ATM Virtual, Curtis remarked: “This year, for the first time in ATM history,
a new hybrid format will mean a virtual ATM running a week after the in-person
event – that is one week later, starting Monday 24th to Wednesday 26th
May.
“This
will complement the in-person event and reach a much wider audience than ever
before. ATM Virtual, which made its debut last year, proved to be a resounding
success attracting 12,000 online attendees from 140 countries.
“Including
a virtual element to our show is now essential, many industry professionals may
not be able to attend in-person every year, particularly this year with social
and travel restrictions changing so rapidly around the globe,” she added.
The
in-person event will follow all of the Dubai Government’s and DWTC’s health and
safety guidelines and will set out to provide a touchless and seamless
experience.
The
team at DWTC are working hard to ensure that all events run safely, working
closely with the ATM team, and have implemented a range of measures including
an enhanced cleaning regime, improved air circulation, multiple hand sanitiser
stations and of course, safe distancing procedures.
“The
health and safety of our colleagues, partners and visitors remains a priority,”
said Curtis.
Dubai is one of the safest
cities in the world to visit with a wide range of precautionary measures in
place to ensure the safety of tourists at every stage and touchpoint of their
travel journey, from arrival to departure. It was also awarded a ‘Safe Travels’ stamp
from the World Travel and Tourism Council (WTTC). Over 11.1 million doses have
already been administered in the UAE, which is also a major
achievement.
ATM 2021’s strategic partners
include Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) as
Destination Partner, Emaar Hospitality Group as Official Hotel Partner,
Emirates as Official Airline Partner and The Vision as Official Destination
Management Partner.
If
you are planning to attend ATM in-person, please feel free to post using the
hashtags #ImGoingtoATM and #IdeasArriveHere
