The reports key findings for travel this year:
80% of respondents said they are likely to travel
76% of consumers are likely to travel once they receive the vaccine
57% of consumers are likely to attend a live event like a concert or sporting event if open and available
74% of consumers are likely to visit an outdoor attraction, such as a theme park or a national/state park
62% of travelers plan on using an online travel agency or metasearch platform to search and book travel
Enthusiasm for short-term rentals
Nearly 75% of consumers who are very likely to travel believe short-term rentals provide a valuable alternative to other lodging options when considering travel priorities like safety precautions
One-third of travelers plan on staying at a short-term rental
Popularity of in-state travel
73% of consumers plan on traveling in-state
More than 72% of consumers say they would be more likely to travel if the government provided a travel tax credit for use in 2021 and 2022
87% of respondents plan on driving to their destination this year and more than 65% of travelers plan to drive up to six hours, making in-state and bordering state travel the go-to for much of post-pandemic travel
“The travel industry has endured enormous strain this year due to the COVID-19 pandemic, yet this data shows there is light at the end of the tunnel with Americans ready to travel in 2021,” said Steve Shur, president, Travel Tech. “The survey results clearly indicate that consumers appreciate the convenience and efficiency of what OTAs and metasearch platforms provide—being able to shop across brands, see all of their options in one place and book packages that include air, accommodations, car rentals and tours and tickets.”
