Some of the surprising results are:
- Older women look for small group size with budget splurges used for experiences and tours. Younger women are keener on friends/family groups and splurge on food experiences. Neither group mentioned interest in shopping as part of travel.
- All ages plan some some of their own travel; the 65+ group combines self-planning with professional help.
- Not surprisingly 81% of those surveyed use in this order: books (39%), movies (28%) and podcasts (13%) for travel information.
- Most popular was one-week duration travel. Boomers want longer vacations than other groups. Boomer travel budgets were the biggest, more than Millennials.
