· In-person event taking place
at DWTC on 16-19 May 2021
· ATM Virtual on 24-26 May
aimed at participants who can’t travel to Dubai
· Middle East tourism
professionals optimistic about rapid recovery of industry
· Trade registrations are now open
Arabian Travel Market (ATM) has
reconfirmed that the 2021 edition of its annual showcase, will go-ahead in-person
at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May, as
final preparations are being put in place, in particular health and safety.
In addition to
Reed Exhibitions’ Global COVID-19 ‘Safety Shows’ Health & Safety strategy,
ATM is working closely with the team at the Dubai World Trade Centre and with
Dubai’s Department of Tourism and Commerce Marketing (DTCM) to provide a
safe, touchless and seamless experience for all.
The show will
strictly adhere to the health and safety guidelines set by the Dubai Government
and followed by venue. The team at DWTC are working hard to ensure that all
events run safely and have implemented a range of measures including an
enhanced cleaning regime improved air circulation and multiple hand sanitiser
stations.
Commenting, Danielle Curtis, Exhibition Director ME,
Arabian Travel Market, said: “Dubai is one of the safest cities in the world to visit
with a wide range of precautionary measures in place to ensure the safety of
tourists at every stage and touchpoint of their travel journey, from arrival to
departure. More
than 9 million doses have already been administered in the UAE, which is also a major achievement.
“Indeed, Dubai’s
commitment to maintaining the highest standards of health and safety and its
effective citywide management of the pandemic received a strong endorsement
from the World Travel and Tourism Council (WTTC), which gave the city a ‘Safe
Travels’ stamp,” she added.
The theme of this year’s show is ‘A new
dawn for travel and tourism’ and the spotlight will be focused on the very
latest ‘COVID’ news from around the world – vaccine rollouts, social and travel
restrictions and as consequence, the current state of the industry and more
importantly, what the future holds. It will also look at the emerging trends
and how innovation can drive the industry forward.
The health of the travel and tourism
industry is key to the region. Prior to the pandemic, the direct contribution
of travel and tourism to the Middle East’s GDP was predicted by the World
Travel and Tourism Council (WTTC), to reach US $133.6 billion by 2028.
In-person on the show floor, 62
countries represented by main stand holders and sharers will be participating
this year. They include the UAE, Saudi Arabia, Bahrain, Germany, Cyprus,
Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea,
Maldives, the Philippines, Thailand, Mexico and the USA to name but a few.
Features this year will include Travel
Forward at ATM, which will highlight keynote speakers and world-class
technology experts, that will provide industry-leading insights about the
latest technologies and trends that will undoubtedly shape the future of travel
and tourism.
The ATM 2021 conference programme
includes the Global Stage which will feature the Hotel Industry Summit and Buyer
Forums dedicated to key source markets such as Saudi Arabia, India and China.
There is an International Tourism and
Investment Conference, plus other focused events on Gulf-Israeli ties, an
Aviation Panel and a special seminar aimed at encouraging women to take up
careers in tourism and travel. In addition, other co-located events will
include the Digital Influencer Speed Networking event and Buyers’ Club.
ATM 2021 will play an
integral role in Arabian Travel Week, which will feature exhibitions,
conferences, breakfast briefings, awards, product launches and networking
events.
Also, for the first
time, a new
hybrid format will mean a virtual ATM running a week later to complement and
reach a wider audience than ever before. ATM
Virtual, which made its debut earlier this year after ATM 2020 was postponed,
proved to be a resounding success attracting 12,000 online attendees from 140 countries.
“It is
imperative that we include a virtual element to Arabian Travel Week because
many industry professionals from around the world, cannot attend the in-person
event every year, particularly this year with travel restrictions still in
place,” said Curtis.
ATM
2021’s strategic partners include Dubai's Department of Tourism and Commerce
Marketing (DTCM) as Destination Partner, Emaar Hospitality Group as Official
Hotel Partner and Emirates as Official Airline Partner.
If
you are planning to attend ATM in-person, please feel free to post using the
hashtag #ImGoingtoATM.
Registrations for ATM 2021
are open. To register, go to https://www.wtm.com/atm/en-gb/enquire.html
For more
news about ATM, please visit: https://hub.wtm.com/category/press/atm-press-releases/
Tags: Arabian Travel Market 2021
