By the end of March 2021, the Greek National Tourism Organisation or GNTO is all geared up to offer a three-year plan. It will promote Greece tourism abroad.
To quote the GNTO Secretary-General, Dimitris Frangakis, the plan “will not focus on a campaign for 2021 but will provide a roadmap for the directions we will take in the following years, something that differs greatly from other plans.”
He further mentioned that in line with changing conditions, the there-year plan would be flexible as they arise and would be adapted as per the country for which the campaign has been targeted.
He also mentioned that the promotion would run for six to eight months and not the usual two or three months.
While talking at the start of the year, Mr. Frangakis explained that the GNTO would be generating a campaign. This would use social media and digital tools in targeting Europe, and North America.
Also, he explained that in 2021, the GNTO would participate in 47 tourism fairs and that the organization had renovated its presentation facilities. He noted that Greece had in recent years become a hot spot, especially for celebrities and the super-rich.
