· Dedicated luxury event ILTM
Arabia to be co-located with ATM
· 52% of luxury travellers in
ME also keen to take a staycation
The latest data analysis produced by YouGov for Reed Exhibitions, the organiser of Arabian Travel Market (ATM), has revealed that 46% of luxury travellers in the Middle East, are planning to travel internationally at some stage during 2021.
The survey also asked the
same recipients if they were planning to take a domestic holiday or staycation
during 2021 and more than half (52%) of the respondents confirmed that they would.
Furthermore, 25% of respondents were planning to make a business trip, either
domestically or internationally and 4% of respondents had no plans to travel
anywhere in 2021.
YouGov, which defines luxury travellers as
those who tend to fly business or first-class and stay in five-star
accommodation, also asked luxury travellers in the Middle East about their
frequency of travel – 31% of respondents said they planned to travel twice over
the next 12 months and 25% confirmed they were planning on making at least one
overseas trip.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) 16-19 May 2021, said: “Luxury travellers from the Middle East are more likely to travel with their children, compared with those from other regions (40% versus 36%). And when you add that fact to their planned frequency of travel, it makes the Middle East’s outbound luxury travel sector, one of the most sought after globally.”
According to the survey,
Middle East luxury travellers are keen on destinations with outstanding natural
beauty (34%), beach holidays (34%), conducive climate (29%) and connectivity (28%).
The survey also uncovered that luxury travellers in the Middle East are most
concerned about health risks of travelling (43%) and safety (35%). However, one
in three respondents also said that the actual price and that it represented good
value for money was still very important.
“With vaccines being rolled
out across the world, travel professionals operating in the luxury segment will
welcome the insight this survey has provided, which affords them the
opportunity to further develop their marketing strategies for the Middle East
region and beyond,” added Curtis.
Luxury is an integral part of
ATM and has its own dedicated show, ILTM Arabia, which is co-located
with ATM and scheduled to take place between 17th-18th May 2021. This two-day
event provides each exhibitor with up to 40 fifteen-minute meetings with
experienced luxury tour operators from across the Middle East.
Luxury
exhibitors participating at ATM this year include Emaar Hospitality, Nobu
Hospitality, The Ritz-Carlton, Waldorf Astoria Hotels & Resorts, Conrad
Hotels & Resorts, Wilderness Safaris, One&Only, Dusit Hotels &
Resorts, Minor Hotels Group and Shangri-La, among others.
Now in its 28th
year and working in collaboration with DWTC and Dubai’s Department of Tourism
and Commerce Marketing (DTCM), the theme of the show next year will be ‘A
new dawn for travel and tourism’ and the spotlight will be thrown onto the
current state of the industry and more importantly, what the future holds. It
will also look at the emerging trends and how innovation can drive the industry
forward.
ATM 2021
will also play an integral role in Arabian Travel Week and for the first time, a new
hybrid format will be in place. This means an additional virtual ATM will be
organised to run the following week, which will complement the live event by
accommodating visitors who may be unable to travel to Dubai. The inaugural ATM Virtual 2020, attracted 12,000 online attendees from 140 countries, over three days.
Tags: ILTM Arabia ATM
