·
The launch of the new online
campaign will showcase outdoor
activity providers, hotels, restaurants, and retail as part of #exploremyregion
· Outdooractive to showcase the very best of local destinations
and outdoor pursuits as borders begin to open and social restrictions relaxed
· Global brands Intersport, Wanderfit,
and Scarpa commit their support to the campaign
Bavaria-based
Outdooractive, Europe's largest outdoor portal for hiking,
cycling, mountain biking, and skiing, has launched a new social media campaign
to help tourism providers around the world address the challenges of COVID-19.
As
part of the www.exploremyregion.com
campaign, over 100 tourism companies and destinations from across Europe, the
USA and beyond, will raise awareness of the tourism offering in their
respective towns and regions in a bid to attract visitors.
Several
global brands have also committed their support to the campaign with
Intersport, Wanderfit, and Scarpa, amongst others, helping locals understand
exactly what they have available on their doorstep while showcasing a new
destination to potential visitors.
Hartmut-Wimmer-founder-ceo-outdooractive
Hartmut Wimmer, the Founder, and CEO of Outdooractive, which
connects tourism stakeholders with a global outdoor community
of over 7.3 million enthusiasts, said:
“We wanted to develop a
campaign that created a platform empowering local tourism as well as our
partners around the world. We have adopted a collaborative approach, because it
is only by working together that we can coordinate and then amplify the noise
surrounding this campaign to offset the impact
of the Coronavirus pandemic.
exploremyregion-gstaad-saanenland
"The
campaign also provides a helping hand to shop owners, craftsmen, and restaurant
owners, who guided, wowed, and inspired visitors with their local knowledge,
handicrafts, and unique culinary skills. The platform is designed to give back
to the people who have helped to make travel experiences so rewarding and to help
them get up and running once again.”
It is
expected there will be a rise in the number of domestic tourists participating
in adventure tourism, which includes climbing, surfing, hunting, caving, diving,
cycling, rafting, and hiking, as the appeal of local destinations and healthy
outdoor pursuits gather momentum in the wake of COVID-19.
“Now
is the time to step up, support the tourism industry and enjoy the many
fantastic opportunities we have available to us, now that restrictions have
been lifted and we are more able to experience the great outdoors,” concluded
Wimmer.
Hugo-Van-Donselaar-managing-director-campspace
Hugo van Donselaar,
Managing Director for Campspace, an online platform that provides unique
camping spots throughout the Netherlands, that has been supporting the campaign
through their website and social media channels, said: “ExploreMyRegion aligns
seamlessly with our mission to support local industry. We believe in true
sustainable travel and adventures, that can be found just around the corner,
which this campaign really helps to deliver.”
James-Simpson-project-manager-st-olav-waterway
James Simpson, Project
Manager for Finnish-based St Olav Waterway, added: “This initiative is exactly
what we need to help raise awareness of the local tourism industry. We’re
delighted to be playing our part in a campaign that is not only supporting
tourism in Finland, but also local tourism in other countries around the
world.”
For
more information, visit outdooractive.com or search for #exploremyregion on all
social media channels.
Tags: #exploremyregion, Outdooractive
