Today’s luxury means something different for everyone and should never be about simply just ticking boxes. It’s far more individual than that.
Luxury is about blending high-quality infrastructure and amenities, the sharpest attention to detail and intuitive and highly personalised service.
With a definitive ‘wow’ factor, luxury travel must be authentically Australian or branded ‘only in Australia’.
In a world where word-of-mouth and social influence is paramount, luxury always comes with a genuine endorsement from trusted sources, be it friends, travel planners, media and most importantly, other travellers.
For many, true luxury is spending time with loved ones in unspoilt environments and truly feeling the place on the inside and out.
In Australia, that means often accessing remote, protected or World Heritage regions in the company of a knowledgeable custodian of the land or gazing up at the night sky full to the brim with stars – undiluted by urban light.
The best way to daydream through Australia’s endless unique luxury differences is by a series of themes which resonate with the kinds of experiences high-end travellers seek.
READY TO LUXE UP YOUR SKILLS?: Tune into the Aussie Specialist Program to join an Australian Luxury Webinar on Thursday 23 July from 3 – 4 pm (AEST). Find out more here.
In the meantime, here are the nine principal themes of Australian luxury you need to know.
1. Nature and Wildlife
Nature and wildlife are two of the things we are best-loved and famous for here in Australia.
They are one of our significant points of difference and uniqueness thanks to our enormous biodiversity, and the significant number of endemic and iconic bird, land and marine species.
Paramount to experiencing the best of Australian nature and wildlife is having a guide share their expert knowledge with the flexibility of private and exclusive small group adventures.
2. The Outback
’The Heart of Australia’, otherwise known as the Outback, is in many ways is the essence of Australia.
Vast and full of mystery, it could be described as the immense area beyond our populated coastline and cities, encompassing desert, the ‘bush’, ancient mountains and endless plains.
The untouched landscapes and enormous physical diversity of Outback Australia offer a special kind of luxury.
3. Our Indigenous Culture
Discovering Australia’s indigenous culture is to rediscover our own human story.
It is the oldest living culture in the world with rock art and early stone tools dating back as far as 60,000 years, but you don’t have to go to the outback to experience it.
Experience of our indigenous culture can be found across Australia, from bush-tucker tours in the heart of Sydney to immersive multi-day experiences in remote Arnhem Land from where the didgeridoo originated.
For the sophisticated traveller and art collector, access to indigenous artists and their works, as well as private properties with priceless and ageless rock art can be arranged through luxury inbound tour operators.
4. Experiences and Adventure
Experiences and adventure can be active foodies, soft adventure seekers or people who just want to feel the pleasure of well-being.
This is also a great way to connect with locals and experience the Australian way of life in a newfound way.
5. Family Friendly Travels
In recent years, there has been a clear trend towards high-end adventure and discovery holidays for families, and multi-generational milestone trips.
Australia has so many gorgeous resort locations where the kids can be entertained by expert staff and kept busy with multiple activities. At the same time, adults can take some time out to relax.
However, many families fall in love with Australia because they can experience an extraordinary diversity of landscapes, wildlife, food, adventures, cultural nuances and much more, with their families in a safe destination.
6. Celebrations, Honeymoon and Romance
For many, luxury holidays are a celebration – a honeymoon, anniversary, or just couples taking precious time together to spoil themselves.
Much of Australia’s premium offering can easily be woven into a romantic or honeymoon itinerary with countless romantic options available to turn experiences into unforgettable memories.
From luxe or barefoot to active or passive, adventurous or indulgent, so often, travel provides a new level of connection that is deepened through shared experiences.
7. Food and Drink
Our dining scene here in Australia is significant and dynamic.
The display of the diversity of culinary cultures is underpinned by access to some of the purest produce anywhere. From seafood to truffles to fresh and increasingly organic meat and fruit and vegetables, our culinary themes are some of the most admired in the world.
But in addition to dining, there are countless outstanding food and wine experiences with cooks, chefs and producers across the country.
8. Islands and Coastal
Stunning water, water everywhere… With nearly 60,000 kilometres of coastline, over 10,000 beaches, thousands of islands and three world heritage reefs, water-based luxury and adventure is almost synonymous with Australia.
And don’t we just love it.
Uncrowded beaches and abundant marine life are easily accessible, yet still exclusive via resorts, island retreats and superyachts.
9. Urban
Australia’s cities are vibrant, diverse, and enticing. They may be small by global city standards but highly accessible and sophisticated while remaining laid back in nature.
To learn more about Australian products and experiences that offer exclusivity of access to place, people, knowledge and experiences, sign up for the Aussie Specialist Program to join an Australian Luxury Webinar on Thursday 23 July from 3 – 4 pm (AEST). Find out more here.
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Hero image: Kakadu Tourism, Northern Territory
Source:karryon.com.au
