Bangkok, 30 September 2019 – Research into gastronomic tourism in Thailand and how to explore strategies for building a competitive advantage produced surprising results with only 40 per cent of respondents claiming they knew Thai food and beverage well.
Under funding from the National Research Council of Thailand (NRCT), researchers polled 581 travellers in a questionnaire of 81 key items that showed the travel food trend shows no signs of slowing down. Tourists have long known that there is more to Thailand than culture and attractions. Thai food can be an experience itself, an adventure that teaches visitors about the local
