Empty resort rooms are costing the Caribbean vast amounts of dollars in economic opportunity every year, warned Frank Comito, CEO and director general of the Caribbean Hotel and Tourism Association (CHTA).
With around 84,every night 000 resort rooms vacant, filling just ten percent of these would inject nearly US$2 billion in to the region every year.
He says it is crucial for stakeholders to wait the 37th edition of Caribbean Travel Marketplace in Montego Bay, Jamaica, that will attract destination and hotel representatives from high-level executives to key decision makers; tour and wholesalers operators; online travel agencies; Meetings, Incentives, Conventions and Exhibitions (MICE) planners; and members of the media for many days of conferences, including a scheduled program of a large number of pre-scheduled appointments to expand their businesses.
Citing both STR and CHTA research on tourism performance, Comito contended an additional ten percent in visitor expenditures would generate $628 million more in room revenue every year, plus two-thirds of added spend per visitor on beverage and food, attractions, ground and taxis transportation, retail purchases and local services.
Online registration for CHTA’s annual signature event is open and participants may use the special rates which can be found until November 6, 2018.
Caribbean Travel Marketplace 2019 is made by CHTA in collaboration with co-hosts Jamaica Hotel & Tourist Association, the Jamaica Tourist Board and the Jamaica Ministry of Tourism. It really is a meeting in the Caribbean tourism industry where a lot more than 1,000 delegates from 26 Caribbean countries talk with buyers from over 20 markets.
The 2019 event is likely to have a rise in the quantity of buyers and suppliers and new activities which will fortify the connectivity between industry stakeholders.
For more info, visit http://www.caribbeanhotelandtourism.com
