Hilton is seeing strong demand for its brands across the continent and expects to open eight hotels in total across Africa this year, three of which will fly under the Hilton Garden Inn flag. This brand appeals to the rising tide of middle class travelers into and across Africa and the company expects to open at least 16 Hilton Garden Inn hotels in the coming five years, including brand entries in Kampala, Ghana, Malawi, eSwatini (formerly Swaziland) and many other strategic locations across sub-Saharan Africa. 
Last year, Hilton launched the Hilton Africa Growth Initiative, which will support the conversion of existing hotels to Hilton brands with an investment of US$50 million over five years. During that period, Hilton expects to secure 100 conversion opportunities with some 15-20,000 roomsadded to its portfolio to meet the growing need for quality branded hotels across the continent.

Hilton is committed to growth and opportunity across Africa and has been a continuous presence on the continent since 1959. With41 open hotels and 53 in its development pipeline in Africa, Hilton expects to double its footprint across the continent in the next five years. This includes market entries in 13 countries where it does not currently operate including Botswana, Ghana, eSwatini (formerly Swaziland), Uganda, Malawi and Rwanda.