Chinese traveler shifts the needle of focus toward the Australian tourism industry.
Quality of life has been given tremendous importance by the growing Chinese middle class. As a result, people are showing greater willingness to spend time on travel and shopping.
According to the latest investigation on Chinese mindset in terms of traveling abroad and things taken account when it comes to travel experiences, we’ve recognized an emerging theme – the Chinese are no more tourists; they’ve become travelers.
The new breed of Chinese travelers is now world travelers, keeping the bygones in the past. This new brigade is all eager to hold and get engaged with new experiences. To note, a traveler is enthused by the experiences that he/she go through while traveling and differs from everyday life. At the same time, a travel offers an opportunity to discover different customs, cultures, languages, cuisines, scenery and activities.
This new group of traveler looks for exotic and curiosity-satisfying occurrences that later on can be bragged about and becomes truly exclusive to be shared with friends and family.
In Australia, mainly travel brands and organizations, hospitality and retail, some of the important trends supporting this change highlight the chief opportunities in the travel purchase cycle.
