JLL’s new report "" looks at the factors reshaping the global hotel industry, including geopolitical and economic landscapes, as well as structural shifts driven by technology, changing leisure patterns and new market players.
The report analyses 106 cities worldwide and divides the top scorers into five groups, each of which offers different opportunities and risks for hotel investors and operators:
- Global Giants – led by New York and London, these elite cities attract half of global hotel real estate investment into cities and have the deepest concentrations of business and leisure activities to support a large and diverse hospitality industry
- Rising Giants – a group of cities which includes Dubai and Shanghai which are maturing quickly and rivalling the world’s leading markets in terms of size and prestige. However, they are yet to attract the same level of real estate investor interest as the Global Giants
- Gateways – this second tier of mature markets in terms of scale comprises cities like San Francisco, Singapore and Sydney. This cluster accounts for 25% of global hotel investment.
- New World Cities – these highly liveable, mid-sized cities – as represented by cities such as Vancouver, Dublin and Melbourne – have outperformed in recent years in terms of hotel occupancy, demand and revenue per available room, as their global status has grown
- Emerging Hotspots – this group of predominantly Asian and Middle Eastern rising stars, such as Chengdu, Bangalore, Ho Chi Minh City and Riyadh, are experiencing rapid expansion as they globalise quickly. Proportionally they have among the largest supply pipelines in the world.
