ROCKVILLE, MD. - The Sleep Inn brand unveiled new guest offerings at the 63rd annual Choice Hotels Convention in Las Vegas. To deliver on the brand's tagline, Dream Better Here, the new amenities include the ZENSES line, a line of bath and body products, and Dream Cup, a hot beverage station which will offer unique premium blends of tea. The new guest offerings complement the Sleep Inn brand's prototype design and continues to deliver on the 'Designed to Dream' brand promise in a low-cost, simple and focused way for guests and hotel owners.
"Every Sleep Inn hotel is designed to offer a simply stylish retreat where guests can enjoy a restful stay, beyond just their slumber," said Anne Smith, vice president, brand strategy for Choice Hotels. "Guest research and franchisee feedback revealed insights that helped us shape the entire guest experience in a uniquely Sleep Inn way that leave guests feeling well-rested and happy."
Inspired by nature, the ZENSES bath line was created exclusively for Sleep Inn and includes shampoo, conditioner, body soap and lotion. The products are infused with essential oils and further highlight the Sleep Inn brand promise with its peaceful design and relaxing scent.
Dream Cup, a new hot beverage station, offers coffee, hot chocolate and premium sachet tea. New tea blends have been developed exclusively for Sleep Inn, including a signature Be Rested Chamomile herbal blend.
To stay true to the prototype design, the brand is also rolling out new bedding, highlighted by a white, nature-inspired coverlet.
"Sleep Inn is continuing to perform strongly, recording 34 consecutive months of RevPAR index gains, and stealing market share from the focused competition," said Brian Quinn, vice president, franchise development, Choice Hotels. "There are development opportunities for Sleep Inn all over the country, and we are excited to see the future growth of the brand."
