BOSTON – Ve Interactive, the data-driven technology company specializing in conversion enhancing technology and digital advertising, announced a partnership with Holden Marketing Group, a provider of sales and marketing solutions for hospitality and related industries. Ve and Holden Marketing Group will work with their e-commerce clients to both help them engage new audiences through social media, and increase conversion rates by leveraging onsite engagement, email remarketing and ad retargeting technologies.
“The hospitality industry is extremely competitive. We see average shopping cart abandonment rates of 80 to 90 percent across a variety of hospitality-related businesses, from hotels to live entertainment,” said Greg Shlopak, CEO of Ve Interactive North America. “Our partnership with Holden Marketing Group will give the world’s leading hospitality companies the ability to drive additional sales through a combination of attracting more high-quality leads to their sites, and also increasing the number of shoppers who convert.”
365Tickets USA, a leading provider of tickets to over 1,000 attractions in the U.S., including Universal Hollywood, LEGOLAND and Ripley’s Believe It or Not, has already experienced an increase in conversions as a result of the partnership between Ve and Holden Marketing Group. To-date, Ve and Holden Marketing Group have helped 365Tickets USA generate over a five-fold increase in revenue by re-engaging visitors at the point of website abandonment, retargeting shoppers who left the site, and encouraging customers to share their experiences on social media.
A central component of 365Tickets USA’s conversion enhancing strategy was implementing Ve’s onsite engagement solution, VePanel, on each page of 365TicketsUSA.com. When customers attempt to leave any page on the site, they were presented with a sliding panel overlay that guides them to complete their purchase. VePanel also offered shoppers recommendations to different attractions based on their search history, and, upon confirmation of the ticket order, encouraged customers to share their purchase on social media.
In an effort to win back abandoned shoppers, Ve and Holden Marketing Group created a cascaded email re-engagement campaign that features criteria filtering based on a person’s cart value at the point of abandonment. The shoppers who had higher cart values at the point of abandonment received emails offering a greater discount to complete their purchase. In addition, 365Tickets USA augmented its re-engagement efforts with a personalized display ad retargeting campaign, which featured location-based creatives.
“We’re very pleased with the results that 365Tickets USA has seen from our partnership with Ve Interactive,” said Teresa Holden, principal at Holden Marketing Group and VP of Marketing for 365Tickets USA. “Ve’s onsite engagement solution has resulted in a 523 percent revenue uplift for 365Tickets, and its email remarketing campaign has driven a 35 percent average click to conversion rate. We’re also thrilled about the 22 percent conversion rate uplift from VePanel’s social sharing capabilities, as well as the low eCPA of $3.16 for Ve’s display ad retargeting efforts.”
