Adel Zaki who is the chairperson of Itta Tours has mentioned that the field of cultural tourism in Egypt has lost its impetus by almost 98% during the last six years on account of the tourism industry slump that was suffered by Egypt over the past period.
Itta Tours also went on to add that the tourism sector urgently requires a public relations company to upgrade the image of Egypt in the exporting markets for tourists.
Europe represents nearly 72% of the inbound tourism to Egypt annually.
On the other hand, the Arab nations represent less than 20%, as per the Ministry of Tourism of Egypt. Zaki said that the spending rate for the average tourist coming to Egypt to visit the archaeological sites is €900 through a tourist programme taking five days and less than €350 for the beach tourists.
The foreigners are also fond of visiting Cairo, Aswan and Luxor, as per Zaki.
He also added that the volatile political situation over the last six years has led to several companies to cancel their flight itineraries to Egypt. The Ministry of Tourism has entered into a contract with the JWT company with an aim to implement the promotional campaign for Egypt in the tourism-exporting markets for Egypt for a valuation of $23 million every year.
Zaki said that JWT is a marketing company and this is the reason why it requires a great campaign to change the negative image of Egypt abroad.
He also said that the decreased flow of tourists to archaeological sites has ceased the operations of as many as 270 hotels in the area between Aswan and Luxor that had led to layoffs.
He had predicted the improvement of the indicators in 2017 as compared to the last year, particularly after the participation of Egypt in the Berlin tourist stock exchange.
