ROCKVILLE, MD. - Choice Hotels International, Inc., Lieben Group, LP, and Nivea Hospitality celebrate the opening of the first Sleep Inn hotel to feature the brand's recently evolved interior and exterior design, opening just nine months after the concept was announced. The newly constructed 62-room Sleep Inn & Suites in Galion, Ohio, is located at 6698 Brandt Road, just off U.S. Route 30, and designed to appeal to both business and leisure travelers.
Sleep Inn, an all-new construction hotel brand that is a leader in the midscale lodging segment, unveiled its newest design concept less than one year ago at the Choice Hotels Annual Convention in May 2016. The updated prototype's enhanced look and feel builds upon the success of Sleep Inn's simply stylish design, created to meet travelers' tastes and behaviors, as well as appeal to developers as an efficient hotel to build and operate. Most importantly, the new prototype remains cost neutral to its predecessor, cementing Sleep Inn's already strong value proposition for owners.
A brand that appeals to both travelers and developers nationwide, Choice Hotels signed 51 new Sleep Inn agreements in 2016, pushing the overall Sleep Inn pipeline to more than 100 locations. This pipeline includes an innovative dual-brand concept with the extended-stay brand MainStay Suites, enabling hoteliers to tap into two types of demand while delivering construction and operational efficiencies through shared public space, back of house facilities and hotel staff.
"The immediate adoption of this new Sleep Inn prototype speaks to the strength and positive momentum of the Sleep Inn brand," said Brian Quinn, vice president of franchise development for Choice Hotels. "Sleep Inn is a leader in its segment in both key operating metrics and development activity. While other companies are trying to penetrate the midscale market, Choice's Sleep Inn brand has an established presence with nearly 500 hotels open and under development across North America."
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| Sleep Inn & Suites in Galion |
At the Sleep Inn & Suites Galion, Ohio, guestrooms include generously sized flat-screen TVs, spa-like baths featuring frameless glass showers, and free-standing vanities. The hotel also features a fitness center, indoor pool, business center, and is the only hotel in the nearby vicinity to provide 24-hour free shuttle van service. Travelers can also enjoy the complimentary Sleep Inn Morning Medley hot breakfast buffet, free high-speed Internet and free newspapers. Playful "Dream Tips" displayed throughout the hotel offer creative ideas to help guests "Dream Better" when they turn out the lights after a day of work or play.
"Choice Hotels is a trusted and proven partner for us on other hotel projects. When we saw the Sleep Inn design and success metrics, we signed up without hesitation," said Robert Schlabach, managing partner of Lieben Group, LP. "We are proud to lead the next generation design of the Sleep Inn brand and help to exceed expectations of its guests. From check-in to check-out, Sleep Inn truly has broad and lasting appeal."
Since the Designed to Dream prototype first rolled out with a system-wide renovation initiative in 2010, the Sleep Inn brand has continued to steal market share and generate RevPAR growth that has outpaced the midscale lodging segment every year for the last five years. In 2016, the Sleep Inn brand's RevPAR grew at more than double the rate of the rest of the overall segment.
Choice Hotels International Brings Cambria hotels to Southlake, Texas
Choice Hotels International, Inc. joined Fillmore Capital Partners and developer Fillmore Hospitality to open the new Cambria Southlake DFW North in Southlake, Texas. Located at 2104 E State Hwy 114, the 175- room Cambria Southlake DFW North is part of Kimball Park, a development minutes from the Dallas/Fort Worth International Airport. The hotel is also steps away from Southlake Town Square, a unique open-air lifestyle shopping district with more than 120 shops and dozens of fine restaurants in the Dallas-Fort Worth Metroplex.
Choice Hotels International, Inc. joined Fillmore Capital Partners and developer Fillmore Hospitality to open the new Cambria Southlake DFW North in Southlake, Texas. Located at 2104 E State Hwy 114, the 175- room Cambria Southlake DFW North is part of Kimball Park, a development minutes from the Dallas/Fort Worth International Airport. The hotel is also steps away from Southlake Town Square, a unique open-air lifestyle shopping district with more than 120 shops and dozens of fine restaurants in the Dallas-Fort Worth Metroplex.
To commemorate the opening, brand representatives and guests celebrated with a ribbon cutting and local craft wine, beer and bourbon, as well as a taste of Southern cooking. Guests also shopped at the Kendra Scott Give Back Trunk Show and participated in two Texas Hold’em games, both benefiting the Southlake Women’s Club Foundation. Featured speakers included Choice Hotels President and COO Pat Pacious; Choice Hotels Senior Vice President of Upscale Brands Janis Cannon; and Fillmore Capital Partners President and CEO Ron Silva, who all discussed the impact of this new hotel and appeal to business and leisure travelers.
“In an area with so much new development, Southlake is an ideal next stop for the Cambria brand,” said Pat Pacious. “We are thrilled to open our second property in Texas as part of Cambria’s rapid expansion of upscale offerings well suited for the needs of business and leisure travelers.”
Like all Cambria hotels, the property will feature contemporary onsite dining from Social Circle, serving a menu comprised of local specialties; liquor, wine, and local craft beers, as well as freshly prepared grab-and-go gourmet salads and sandwiches; and a barista bar. The hotel also features a state of the art fitness center and an outdoor area with cabanas and a fire pit. In addition, the hotel boasts more than 5,000 square feet of flexible meeting space and complimentary shuttle service to Southlake Town Square, as well as other select destinations. The property is equipped with 55” smart televisions in every room for unlimited streaming and a guest texting platform that allows guests to communicate with the hotel staff quickly and easily.
Cambria again partnered with Fillmore Hospitality, a management company that provides a full spectrum of development, investment and property management services to owners of hotels and resorts throughout North America.
“We could not be more excited to add another property to the Cambria portfolio,” said Ron Silva. “The Southlake property comes on the heels of our successful conversion project of Cambria Chicago Magnificent Mile, and we’re poised to help the brand expand to Los Angeles, New Orleans, and Nashville.”
Cambria hotels are designed to provide a unique and distinctive experience with the services and amenities that travelers demand, including chic decor, flexible spaces for meeting or socializing, stunning standard rooms that feel like an upgrade, and of course, free WiFi, allowing guests to stay fully connected while they travel.
