JetBlue celebrates its 17th anniversary this month with eye-catching additions to the airline’s fleet with the very first special livery for an Embraer 190 and a new tailfin design that will appear on multiple aircraft this year.
Jamie Perry, vice president marketing, JetBlue said, “Whether looking to the skyline of our hometown for inspiration or creating a storyline to bring a paint scheme to life, the team keeps surprising our crewmembers and our customers with their innovative work.”
The see-through paint job draws on both the technical and fanciful aspects of air travel. Mechanical features like the nose gear, jet engine and yoke were among the more obvious design elements to include. But for the onboard features, JetBlue designers drew upon their own travel experiences, crewmember tales, and the airline’s loyal customers for inspiration, even creating fictional characters to compile a list of the items they might be traveling with. Plane spotters are encouraged to give the overhead bins, under-seat storage areas, and the luggage holds a closer look to see if they can spot the nearly 50 items these “Blueprint” customers are traveling with.
Although “Blueprint” features just three signature JetBlue colors, it is one of the airline’s most intricate special livery designs and took nearly two weeks to paint at a facility in Quebec. The first-ever JetBlue E190 special livery debuted at Boston’s Logan International Airport and will operate on routes served by the E190 throughout the JetBlue network.
The design, which depicts the image of bright lights through window panes of city high-rises, is meant to reflect JetBlue’s growth and New York’s perpetual desire to reach for the sky. Four of JetBlue’s signature colors are reflected in “Highrise” and the illuminated windows can be rearranged creating a slightly different pattern on different aircraft tailfins.
The “Highrise” pattern debuted at New York’s John F. Kennedy International Airport (JFK) and will be added to additional aircraft this year across the JetBlue network, so customers can be on the lookout for the newest tailfin design in a city near them.
