SHANGHAI AND NANJING, CHINA - As part of the economic mission led by Tourism Minister Julie Boulet, the Quebec Tourism Industry Alliance (The Alliance) announces partnerships with Ctrip and Tuniu, two of China's leading travel companies. These collaborations will enable Quebec to better penetrate this growing market of 1.4 billion people. It will also assist Quebec's tourism industry in its constant improvement of its reception of Chinese customers. The partnerships include developing new routes, increasing the accessibility of QuebecOriginal's offerings and conducting joint marketing campaigns that will be attractive and relevant to this specific clientele.
Delegation of tourism stakeholders taking part in the economic mission to China led by Ms. Julie Boulet, Quebec Minister of Tourism. In the foreground with the Minister of Tourism, Mr. James Tang, Ctrip Senior Vice President and Mr. Martin Soucy, President and CEO of the Tourism Industry Alliance of Quebec. (CNW Group/Alliance de l'industrie touristique du Quebec)
Doing more together for optimal results
With representatives in both Beijing and Shanghai, the Alliance already ensures that Quebec's culture, nature, large cities and regions are represented in China under the name QuebecOriginal. Mandated by the Minister of Tourism to promote Quebec as a leisure destination in foreign markets, the Alliance is confident in Quebec's tourism businesses and stakeholders' ability to charm in China, currently the 10th largest non-Quebec market for tourism spending.
With representatives in both Beijing and Shanghai, the Alliance already ensures that Quebec's culture, nature, large cities and regions are represented in China under the name QuebecOriginal. Mandated by the Minister of Tourism to promote Quebec as a leisure destination in foreign markets, the Alliance is confident in Quebec's tourism businesses and stakeholders' ability to charm in China, currently the 10th largest non-Quebec market for tourism spending.
"It is with great humility that we begin these collaborations with Tuniu and Ctrip," said Martin Soucy, President and CEO of the Alliance. "The data and expertise of our new partners will help us refine our knowledge of Chinese customers. We will be able to propel the offers of experiences that will make the difference to win the heart of the Chinese traveller. Through our participation in Minister Boulet's mission, we are laying the foundation for long-term strategic cooperation relations in order to increase arrivals to Quebec from China. "
The Quebec Government is proud to be able to contribute actively to making Quebec a destination of choice. Its efforts to create the winning conditions for a strong tourism destination will continue post mission. basin "China is the largest pool of potential tourists in the world. It is essential to take advantage of the new daily air link between Montreal and Shanghai to promote Quebec and thereby attract more Chinese tourists. To achieve this, we must ensure that we have the tourism infrastructure necessary to meet the expectations and needs of this clientele whose economic benefits are significant," said Tourism Minister Julie Boulet.
