American families with children living at home have been found to spend as much as 150 billion dollars on travel-related services. The changing face of the U.S. family traveller shows how it helps to decide and influence the travel behaviour and preference. the major distinctions that matter between family versus non-family personas is when it comes to accommodations preferences, in-destination experiences, and other behavioural and psychographic attributes such as preferences for packaged travel and social media engagement and emerge as some of the un-ignorable parameters of the travelling segment. The changing face of travel when seen in broad context – for instances in the backdrop of mobile computing and new paradigms such as local engagement and alternative accommodations shows how U.S. family traveller segment is one of the most trending sectors.
This new report will provide the hospitality providers and other travel marketers a better sense of how to position their products and services, how to better deliver on their brand promises and how to create more effective experiences and campaigns for family travellers.
Under 80 percent of the U.S. population lives jointly within some form of family structure, either through ties of marriage, blood, or adoption which is why travel decisions are seldom made independently. Changes in the economic as well as social conditions majorly influence the family organisations as well. The changing face of travel in terms of booking channels, technology, and product type is also likely having an impact on family travel behaviour and preference. The upswing in the demand of the short-term apartment rentals are seen beyond the typical traditional hotel and focus on local authentic experiences.
